Analytics
Your dashboard answers one question first: is this working? Four numbers at the top — followers, offers sent, claims, and estimated recovered revenue — and a funnel underneath for when you want to know why.
The funnel
Section titled “The funnel”Every offer produces a five-stage funnel:
| Stage | What it means |
|---|---|
| Sent | Messages dispatched to eligible followers (after mute, cap, and quiet-hours filtering) |
| Delivered | Carrier confirmed the message reached the handset |
| Clicked | The customer tapped your short link and saw the offer page |
| Claimed | They pressed Claim and took a ticket |
| Redeemed | You marked the ticket used at the counter |
Each stage is a real counted event, not an estimate. Delivered comes from carrier receipts. Clicked is a hit on your unique short link. Claimed is a ticket issued with a sequence number and a timestamp. Redeemed is you (or your staff) marking that ticket at redemption.
This is the attribution email can’t give you. An email campaign ends at “opened, maybe” — a modeled guess from tracking pixels that image-blocking breaks. A YURN offer ends at Maria, ticket No. 004, claimed 6:42 PM, redeemed 7:15 PM.
Free tier shows claims and delivered counts. Pro unlocks the full funnel, per-segment breakdowns, and CSV export.
Reading the drop-offs
Section titled “Reading the drop-offs”Where the funnel narrows tells you what to fix:
- Sent → Delivered should be near-total. A sag here is a numbers problem (disconnected phones), not a marketing problem — it self-cleans over time.
- Delivered → Clicked is your hook. A weak click rate means the message’s one-line pitch didn’t earn a tap. Sharpen the hook, not the offer.
- Clicked → Claimed is your offer. People looked and passed. The discount is too thin, the window too narrow, or the redemption too vague.
- Claimed → Redeemed is your follow-through. Big gaps here mean claimers aren’t showing — consider tighter expiry windows so intent doesn’t cool off.
Estimated recovered revenue
Section titled “Estimated recovered revenue”The dashboard’s headline dollar figure is calculated as:
Est. recovered = claims × your average ticketYour average ticket is a number you supply in Settings — your typical transaction size. If your average check is $40 and an offer drew 112 claims, the dashboard shows $4,480, with the formula displayed right beside it.
It is labeled an estimate because it is one: it doesn’t know which claimers would have come anyway, and it doesn’t know what each one actually spent. It’s deliberately simple and never inflated — no “brand lift,” no attribution windows, no multipliers. Keep your average ticket honest and the number stays meaningful as a month-over-month comparison, which is its real job.
Per-asset scan tracking
Section titled “Per-asset scan tracking”Separately from offer funnels, the dashboard tracks scans per QR asset — window decal vs. counter card vs. receipt footer — so acquisition gets the same honesty as conversion. See the QR placement guide.